Ever wonder why some businesses thrive while others struggle to stand out? Strategy isn’t just about copying the competition—it’s about being different. In Michael Porter’s classic article, ‘What is Strategy?’, he reveals three principles that define success: creating a unique position, making trade-offs, and ensuring activities align for a cohesive “fit.” Dive into how these timeless insights can transform your business approach—read the full article to learn more!

Discover what competitive intelligence is and why it starts with the customer. Learn the 12 key aspects of the business environment to boost your strategy. Read more now!