Ever wonder why some businesses thrive while others struggle to stand out? Strategy isn’t just about copying the competition—it’s about being different. In Michael Porter’s classic article, ‘What is Strategy?’, he reveals three principles that define success: creating a unique position, making trade-offs, and ensuring activities align for a cohesive “fit.” Dive into how these timeless insights can transform your business approach—read the full article to learn more!

Discover what competitive intelligence is and why it starts with the customer. Learn the 12 key aspects of the business environment to boost your strategy. Read more now!

Step into your customer’s shoes to elevate your business. Uncover hidden needs and gain insights to stay ahead. Learn how empathy drives improvement. Read more to transform your approach.

Wondering why sales dip midweek at your business? A simple customer survey can unlock the answers! In this post, learn 3 key moments to analyze customer data—like after slow periods or before busy seasons—and how to turn insights into action, from boosting sales to improving service. Try it with a 5-question Google Forms survey today! Read the full article to grow smarter:

Running a small business is tough—why not let data help? Many small businesses miss out on insights that save cash and improve service. With just a notebook or Google Sheet, you can start today. Check out our free resources and let’s make your numbers work for you!

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